Exploring drivers of consumer well-being in music festivals: a relationship marketing approach
In the recent decades, the music festivals industry has developed very fast as well as contributed for the growth of wealth in the tourism sector. However, the research up-to-date about festivals is at an early stage, as there are plenty concepts and themes that have not been explored yet. Therefore...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/18950 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18950 |