Social media advertising: The role of personalization in Performance expectancy and customer purchase intention
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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| Format: | masterThesis |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10362/130279 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/130279 |
| Summary: | Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
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