Incorporating the customer experience along different iterative cycles of service design
The creative transition from understanding the customer experience to defining the service solution, from current situation to preferred future, is central to Service Design. However, the incorporation of customer experience factors can change along the different iterative cycles of service design....
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| Format: | conferenceObject |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10400.26/7551 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/7551 |