Os Clubes de Clientes em Portugal: O Caso do Vinho

This study was performed in the scope of the Marketing Master Degree of the University of Porto - School of Economics, and its purpose is to analyse, to the particular case of wine, and in the context of a national retail operator, the members versus non-members (usually wine clients at that operato...

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Bibliographic Details
Main Author: Ferreira, Paulo Alexandre Tomás (author)
Format: masterThesis
Language:por
Published: 2007
Subjects:
Online Access:http://hdl.handle.net/10216/7586
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/7586