The role of CSR in luxury contexts : the influence of different luxury dimensions

Today’s changing consumer behavior in favor of sustainability and environmental aspects issues a challenge to luxury brands, raising the question if these two concepts are compatible and which factors may affect consumer perceptions to corporate social responsibility (CSR) initiatives. This paper in...

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Bibliographic Details
Main Author: Kuklis, Kamil (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Luxury products
Corporate Social Responsibility (CSR)
Luxury dimensions
Sustainability
CSR communication
Produtos de luxo
Responsabilidade Corporativa Social (RCS)
Dimensões de Luxo
Sustentabilidade
Comunicação RCS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22004
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22004

Internet

http://hdl.handle.net/10400.14/22004

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