Everything has an end, only the sausage has two : profit & purpose : the case of Rügenwalder Mühle

Our society is increasingly confronted with the challenges of climate change and a growing world population. As a result, people are adapting their consumption behaviour and demand more sustainable products. A growing number of businesses respond to those changes by stimulating a transformational pr...

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Bibliographic Details
Main Author: Schäfer, Carolin Andrea (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Hybridization
Stakeholder configuration
Strategic ambiguity
Market orientation
Meat substitutes
Rügenwalder Mühle
Hibridização
Configuração dos stakeholders
Ambiguidade estratégica
Orientação para o mercado
Substitutos de carne
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/31174
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/31174

Internet

http://hdl.handle.net/10400.14/31174

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