Benefits and challenges of an omnichannel retail strategy for luxury fashion brands
Luxury is neither a product, an object, a service nor a concept or a lifestyle. It is an identity, a philosophy and a culture. As a business sector and management discipline, these characteristics signify the presence of challenges in the integration of luxury branding within the Internet and digita...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/107054 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/107054 |