Explore the perception of millennial generation about csr in fashion luxury brands

Each generation has unique specificities. People has change over time and all of them impose new attitudes, lifestyles, ways of thinking, and all of them bring something new to the society and the world. The millennial or Y generation (aprox. 1978- 2000), are people well informed and very involved w...

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Bibliographic Details
Main Author: Pinto, Maria Clara Laso (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/8684
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/8684