APA (7th ed.) Citation

Leão, N. C. C. (2018). Driving innovation through social data: A methodology for building buyer personas.

Chicago Style (17th ed.) Citation

Leão, Natália Cavalcanti Carneiro. Driving Innovation Through Social Data: A Methodology for Building Buyer Personas. 2018.

MLA (8th ed.) Citation

Leão, Natália Cavalcanti Carneiro. Driving Innovation Through Social Data: A Methodology for Building Buyer Personas. 2018.

Warning: These citations may not always be 100% accurate.