Integrated communication plan for Philadelphia brand
This project involved the delineation of an integrated communication plan for Philadelphia brand in the Portuguese retail channel, giving some emphasis to digital media. To sustain the plan outlined was necessary to know the sector of spread cream cheese in Portugal, the consumers of this product, t...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10071/6510 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6510 |