"Follow the Whistle: Physical Activity Is Calling You": Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comp...

ver descrição completa

Detalhes bibliográficos
Autor principal: Silva, MN (author)
Outros Autores: Godinho, C (author), Salavisa, M (author), Owen, K (author), Santos, R (author), Silva, CS (author), Mendes, R (author), Teixeira, PJ (author), Freitas, G (author), Bauman, A (author)
Formato: article
Idioma:eng
Publicado em: 2020
Assuntos:
physical activity
healthy lifestyles
mass media campaign
evaluation
social marketing
Texto completo:https://hdl.handle.net/10216/143202
País:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/143202

Texto Completo

https://hdl.handle.net/10216/143202

Registros relacionados