"Follow the Whistle: Physical Activity Is Calling You": Evaluation of Implementation and Impact of a Portuguese Nationwide Mass Media Campaign to Promote Physical Activity

To raise perceived capability (C), opportunity (O) and motivation (M) for physical activity (PA) behaviour (B) among adults, the Portuguese Directorate-General of Health developed a mass media campaign named “Follow the Whistle”, based on behaviour change theory and social marketing principles. Comp...

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Bibliographic Details
Main Author: Silva, MN (author)
Other Authors: Godinho, C (author), Salavisa, M (author), Owen, K (author), Santos, R (author), Silva, CS (author), Mendes, R (author), Teixeira, PJ (author), Freitas, G (author), Bauman, A (author)
Format: article
Language:eng
Published: 2020
Subjects:
physical activity
healthy lifestyles
mass media campaign
evaluation
social marketing
Online Access:https://hdl.handle.net/10216/143202
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/143202

Internet

https://hdl.handle.net/10216/143202

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