Methods and strategies for involving older adults in branding an online community: the miOne case study
This paper presents the methods and approaches used in the process of branding an online community for older adults, by actively involving them in its development. It starts by presenting a synthesis of the literature available on the naming and branding processes, the older adults’ characteristics,...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10773/31583 |
| Country: | Portugal |
| Oai: | oai:ria.ua.pt:10773/31583 |