Silva, M. G. S. d. (2014). The impact of youtube brand’s channels on brand related attitudes: Affective commitment, affective brand loyalty and purchase intention.
Chicago Style (17th ed.) CitationSilva, Mário Guilherme Santos da. The Impact of Youtube Brand’s Channels on Brand Related Attitudes: Affective Commitment, Affective Brand Loyalty and Purchase Intention. 2014.
MLA (8th ed.) CitationSilva, Mário Guilherme Santos da. The Impact of Youtube Brand’s Channels on Brand Related Attitudes: Affective Commitment, Affective Brand Loyalty and Purchase Intention. 2014.
Warning: These citations may not always be 100% accurate.