SME competitiveness: an internationalization strategy for Dom Pedro Hotels
This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro en...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10362/17552 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/17552 |