Changing paatterns of gender portrayals in portuguese television advertisements
The purpose of this study was to identify patterns in Portuguese television advertisements and interpret changes in the portrayal of gender roles using data collected 7 years apart: 1996 and 2003. We grouped 11 attributes of the central figure displayed in 623 evening commercials using a k-means clu...
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| Format: | article |
| Language: | eng |
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2009
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| Online Access: | https://repositorio-aberto.up.pt/handle/10216/100129 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/100129 |