Replenishment subscription services : the impact of product satisfaction, awareness, and perception on consumers’ intention to subscribe

For the last five years, subscription e-commerce has grown by over 100% p.a. in the US – presenting a fast-growing channel of purchasing online. FMCG companies can increase revenue streams by offering products through a Replenishment Subscription Service (RSS). RSS offers grocery and commodity produ...

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Bibliographic Details
Main Author: Stahuber, Franziska Katharina (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Subscription services
Replenishment
Grocery automating
Intention to subscribe
Satisfaction
Awareness
Perception
Mediator model
Serviços de subscrição
Reabastecimento
Automatização de mercearias
Intenção de subscrição
Satisfação
Sensibilização
Percepção
Modelo mediador
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29212
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29212

Internet

http://hdl.handle.net/10400.14/29212

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