O impacto do conteúdo patrocinado no engagement da audiência
Sponsored content is a type of content marketing described as the intentional incorporation of brands, products or persuasive messages into traditionally non-commercial editorial content, and because of its broad reach these days, social media has been widely used to implement sponsored publications...
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| Format: | masterThesis |
| Language: | por |
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2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/19084 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/19084 |