Sharing Dissatisfaction Online: Analyzing the Nature and Predictors of Hotel Guests Negative Reviews
Social media has expanded word of mouth (WOM) into a massive mean of online communication. Thus, consumers can now impact the reputation of a business by spreading positive or negative WOM worldwide. The hospitality industry is particularly vulnerable since the decision process is increasingly influ...
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| Formato: | article |
| Idioma: | eng |
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2018
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| Texto completo: | https://hdl.handle.net/10216/105892 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/105892 |