Internationalization of PY: in-depth analysis of Australia and LR on international entry mode selection

PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecas...

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Bibliographic Details
Main Author: Mota, Ana Rita Correia (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/142491
Country:Portugal
Oai:oai:run.unl.pt:10362/142491

Internet

http://hdl.handle.net/10362/142491

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