O nome de marca : análise empírica da palvra e da forma
This dissertation addresses the historical evolution of some of the leading and most renowned global brands, regarding the changes occurred in their names and subsequent redesigned wordmarks. The work has basically two parts. In the first section some relevant concepts to the topic under study are f...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10451/23606 |
| País: | Portugal |
| Oai: | oai:repositorio.ul.pt:10451/23606 |