Tourism destination brand dimensions: an exploratory approach
Recently, researchers have suggested using destination branding as a powerful marketing tool. Despite its apparent value, there appears to be little applied research on this subject that goes beyond the conventional destination brand image, especially regarding research that combines different brand...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000400001 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582017000400001 |