How to increase brand value expanding the category and brand presence to the main meal occasion for Sumol- Compal

Having registered negative retail value growth of 4% in Portugal in 2014, the juice category is set to decline further by 5,5% until 2019. Manufacturers of juices and nectars are therefore increasingly looking for new categories in order to balance this negative forecast in their home territory. One...

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Bibliographic Details
Main Author: Vieira, Antonio (author)
Other Authors: Mello, Francisco Maria Bento Mercês de (author), Costa, Maria Barbara da Conceição Domingos de Moura (author), Kurth, Maximilian (author), Fortunato, Nicolas dias (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
SUMOL+COMPAL
Marketing plan
Main meals
Non-alcoholic beverages
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/17180
Country:Portugal
Oai:oai:run.unl.pt:10362/17180

Internet

http://hdl.handle.net/10362/17180

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