A importância das atividades intelligence da contabilidade de gestão para as estratégias e políticas comerciais nas PME´s Portuguesas

Methodology – This study uses a quantitative approach, in the form of a questionnaire, using the statistical programs: SPSS 26 and AMOS 20. The empirical study is divided into two parts. The first part of the study uses the analysis of structural equations and the second part of the study is elabora...

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Bibliographic Details
Main Author: Santos, Célia da Conceição da Rocha (author)
Format: masterThesis
Language:por
Published: 2022
Subjects:
Contabilidade de gestão
Intelligence
Performance
Estratégias e políticas comerciais
PME’s
Management accounting
performance
Commercial strategies and policies
Small and Medium Entreprises
Contabilidade
Online Access:http://hdl.handle.net/10400.22/19909
Country:Portugal
Oai:oai:recipp.ipp.pt:10400.22/19909

Internet

http://hdl.handle.net/10400.22/19909

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