Raízes de Fátima : a marketing plan

The following dissertation has the purpose of developing a marketing plan for Raízes de Fátima. Raízes de Fátima is a start-up and the main service provided is an explanatory tour in Fátima (catholic sanctuary in Portugal). Starting in 2018, Raízes de Fátima is now trying to establish a place in the...

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Bibliographic Details
Main Author: Hogan, Maria do Carmo Faria Luís Navarro (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Marketing plan
Marketing mix
Religion and tourism
Consulting project
Plano de marketing
Turismo religioso
Projecto de consultoria
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/31138
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/31138

Internet

http://hdl.handle.net/10400.14/31138

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