Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels
Facebook have captured a special interest from private users and business organizations. In parallel, the concept of user-generated content has appeared as an active marketing tool since Facebook users could spread the word and share opinions on their pages with their "so-called" Facebook...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/15707 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15707 |