Wine tourism and digital marketing strategies in the Vinho Verde Region
Wine tourism has assumed an important role in the increase of the tourism sector and in the development of wine regions in Portugal and around the world, becoming a strategic segment to reach a target motivated by the wine and gastronomy in a rural environment. This exploratory study aims at definin...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/17986 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/17986 |