The employer branding effect on employee commitment
Creating and developing a strong employer brand is becoming one of the most crucial challenges for organizations to strive. Many studies focus on its impact on the companies’ attractiveness and retention dimensions. This study is aimed towards another dimension, the impact on employees’ commitment....
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/24818 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24818 |