The effects of product placement, in films, on the consumer's purchase intentions
Traditional forms of communication have been losing their once golden effectiveness due to, mainly, consumer saturation. Since the modern world is characterized by an advertising clutter, in wich each citizen living in urban areas is exposed daily to an average of 3,500 stimuli, companies are now lo...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/4724 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/4724 |