Internationalization Plan - How can UniPlaces improve its customer acquisition strategy in the London market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Detalhes bibliográficos
Autor principal: Gonçalves, Carla Alexandra Magalhães (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Texto completo:http://hdl.handle.net/10362/11898
País:Portugal
Oai:oai:run.unl.pt:10362/11898
Descrição
Resumo:A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics