The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
The purpose of marketing is to add value, and companies are constantly looking for the ways to do it in the most efficient way. Sport sponsorship gets more and more popular, but why does it pay back so well? Corporates are always looking for new areas and fresh ideas, which brings them to sport. Tra...
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| Formato: | masterThesis |
| Idioma: | por |
| Publicado em: |
2017
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| Texto completo: | http://hdl.handle.net/10071/13694 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13694 |