Political Public Relations: origins, challenges and applications

When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec-tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the chal...

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Bibliographic Details
Main Author: Gonçalves, Gisela Marques Pereira (author)
Format: article
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10400.6/4166
Country:Portugal
Oai:oai:ubibliorum.ubi.pt:10400.6/4166