Users' brand page participation

Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658

Bibliographic Details
Main Author: Langaro, Daniela (author)
Other Authors: Salgueiro, Maria De Fátima (author), Rita, Paulo (author)
Format: article
Language:eng
Published: 2022
Subjects:
Brand communications
Construct development
Estimate effects of social media
Facebook
Measure audience in social media
Participation
SNS
Social media
Social networking sites
Users' brand page participation
Marketing
Online Access:http://hdl.handle.net/10362/100681
Country:Portugal
Oai:oai:run.unl.pt:10362/100681
Description
Summary:Langaro, D., Salgueiro, M. D. F., & Rita, P. (2020). Users' brand page participation: A new construct to measure participation on social networking sites. International Journal of Internet Marketing and Advertising, 14(2), 135-151. https://doi.org/10.1504/IJIMA.2020.107658

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