Why design matters? Making the case for the smaller companies in the automotive industry
This research focuses on industrial design and strategic management and more specifically on the way the development of design capabilities can influence the strategic product market position of the Portuguese small and medium supply companies for the automotive industry. Industrial design is not us...
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| Format: | doctoralThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.26/39305 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/39305 |