Reputational intelligence: innovating brand management through social media data
Purpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually generated by their stakeholders in social media regarding their intangible assets (experiences, emotions and attitudes). With this in mind, the purpose of...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/14177 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/14177 |