Strategic business models field lab: analysis of the peer-to-peer business model in the Ota accommodation industry - recommendation: long-term rentals
Despite the harsh impact of the COVID-19 pandemic, the OTA Accommodation industry remains a growing and diverse environment. Utilizing Business Model Analysis as a guiding framework, this Field Lab Report provides insights into the evolution and variation of OTA Accommodation business models. The fo...
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Format: | masterThesis |
Language: | eng |
Published: |
2022
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Online Access: | http://hdl.handle.net/10362/142568 |
Country: | Portugal |
Oai: | oai:run.unl.pt:10362/142568 |