Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
This study focuses on social media brand engagement in the context of shared and collaborative consumption businesses, a novel trend in the hospitality industry. By drawing on the concept of brands being defined collectively through an assemblage of heterogonous human and nonhuman actors, and focusi...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/21999 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21999 |