The Impact of Micro Influencers on Millennial Generation in the Consumption of Sustainable Products
Vast literature has been demonstrating the importance that digital micro influencers have on the choices and purchase intentions of Millennial consumers, as well as, on the other hand, the growing concern about sustainability and the consumption of sustainable brands. This article analyzes this phen...
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| Format: | article |
| Language: | por |
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2022
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| Online Access: | https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/283 |
| Country: | Portugal |
| Oai: | oai:revistacomunicando.sopcom.pt:article/283 |