A multiple criteria framework to evaluate bank branch potential attractiveness
Remarkable progress has occurred over the years in the performance evaluation of bank branches. Even though financial measures are usually considered the most important in assessing branch viability, we posit that insufficient attention has been given to other factors that affect the branches’ poten...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/3807 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/3807 |