Causal recipes for customer loyalty to travel agencies: Differences between online and offline customers
This study investigates how travel agencies can achieve high customer loyalty through offline and online shopping experiences. The study testswhether different configurations of perceived value, customer satisfaction, perceived quality, and trust affect loyalty. The results froman online survey of a...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.5/25127 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/25127 |