Digital marketing and user-generated content: a case study of Vidago Palace Hotel
Digital marketing is essential for hotels. It is important to have a social media strategy and, simultaneously, to be aware of the guests’ opinions and reviews, be conscious of their satisfaction. In this sense, the content, and interactions of the different social media of Vidago Palace Hotel were...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/25386 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/25386 |