“Yes They Can?”: an empirical study on the effect of slogans in brand awareness

Trabalho apresentado no 8th LUMEN International Scientific Conference, 6-9 abril 2017, Suceava, Romania

Bibliographic Details
Main Author: Silveira, Paulo Duarte (author)
Other Authors: Galvão, Susana C. Brito (author), Penteado, Graça (author)
Format: conferenceObject
Language:eng
Published: 2017
Subjects:
Slogans
branding
brand equity
brand awareness
Online Access:http://hdl.handle.net/10400.26/18548
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/18548
Description
Summary:Trabalho apresentado no 8th LUMEN International Scientific Conference, 6-9 abril 2017, Suceava, Romania

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