APA (7th ed.) Citation

Silveira, P. D., Galvão, S. C. B., & Penteado, G. (2017). “Yes They Can?”: An empirical study on the effect of slogans in brand awareness.

Chicago Style (17th ed.) Citation

Silveira, Paulo Duarte, Susana C. Brito Galvão, and Graça Penteado. “Yes They Can?”: An Empirical Study on the Effect of Slogans in Brand Awareness. 2017.

MLA (8th ed.) Citation

Silveira, Paulo Duarte, et al. “Yes They Can?”: An Empirical Study on the Effect of Slogans in Brand Awareness. 2017.