Teaching marketing to a group of international students: a case study

Trabalho apresentado em 11th Iberoamerican Academy of Management Conference, Bogotá, Colômbia, 4-6 de dezembro 2019, Bogotá, Colômbia

Bibliographic Details
Main Author: Xara-Brasil, Duarte (author)
Other Authors: Carvalho, Manuela (author), Nunes, Sandra Cristina Dias (author)
Format: conferenceObject
Language:eng
Published: 2019
Subjects:
Marketing
Tourism
Internationalization
Erasmus
Branding
Online Access:http://hdl.handle.net/10400.26/30643
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/30643

Internet

http://hdl.handle.net/10400.26/30643

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