Danone’s CRM program “Alimenta sorrisos”: a development plan

Relationships with customers are becoming increasingly important, as consumers become more demanding, informed and independent, while competition on the business world grows and the differentiation between products and brands decreases. Thus, nowadays, relationship marketing and CRM – Customer Relat...

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Bibliographic Details
Main Author: Saiote, Carolina Safara (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Relationship marketing
Customer relationship management
Loyalty program
Gamification
Marketing relacional
Programa de fidelização
Online Access:http://hdl.handle.net/10071/11441
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/11441

Internet

http://hdl.handle.net/10071/11441

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