How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society

This project examinesthe viabilityof a proposed online marketplace fora Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and what...

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Bibliographic Details
Main Author: Gouveia, Maria Jorge De Albuquerque (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Luxury interior design
Covet group
Interior design marketplace
Portuguese furniture
Portuguese interior design
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123536
Country:Portugal
Oai:oai:run.unl.pt:10362/123536

Internet

http://hdl.handle.net/10362/123536

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