A strategic recommendation to market and launch a new Vichy product of the neogenic category. Product launch as an investemnt opportunity

CEMS

Bibliographic Details
Main Author: Marques, Gonçalo Lisboa Ricardo (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Target definition
Launch strategy
Investment opportunity
Real option
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/20587
Country:Portugal
Oai:oai:run.unl.pt:10362/20587

Internet

http://hdl.handle.net/10362/20587

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