Macao as a brand: Can city branding change Macao’s image perceptions?
Competition between tourism destinations is becoming extremely fiercely as a result of the growing international tourism supply. Destinations are under constant pressure to attract visitors and promote cultural development, along with an ongoing necessity to raise the industry's quality standar...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10071/8488 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/8488 |