A study on the challenges and opportunities of building a still wine brand in Madeira Island
Wine represents one of the pillars of Madeira’s economy. Madeira Wine has delighted tourists and embellished dinner tables all over the world for many centuries. However, the strong presence of Madeira’s fortified wine on consumer’s minds tends to overshadow the potential of its discreet young broth...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10071/24729 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24729 |