Negative Consumer-Brand Relationships and Brand Anthropomorphism: The Case of Social Media Based Anti-Brand Communities
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10216/116916 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/116916 |